Enhancing optical spaces covers a wide variety of options. The options range from adding simple market-focused displays to complete remodels. No matter what your need, Ennco Display Systems has numerous options for you to choose from.
The market for children for most practices is relatively small. As a child, I required eyeglasses and can absolutely remember my experience. The process was overwhelming, scary and I surely did not look forward to being called “four eyes”. Ennco has numerous child focused displays that can be added to any office. Since the pediatric market is small, you need not devote lots of space to children, but making their experience less threatening is a great way to win parental referrals.
Sunwear is a great enhancer to many practices, but in many practices the only options shown are in locked displays provided by the brand. While these types of displays showcase the brand of the manufacturer, it does nothing to promote your own brand. In addition, they deter patient focus away from prescription sunwear in many cases. In some of our other articles, we discuss the disadvantages of showing products behind glass. To combat that and to address the opportunity to “Create Your Own Brand”, we offer numerous locking options that work to create an interactive discussion between your staff and patients. Creating a “Sunglass Specific” section where you showcase some frame styles you have selected and put glazed lenses in simply for display can help with second pair sales.
The idea of massive amounts of frames to view became the rage in the early 80’s. The reality is that styles change quickly, lower sales and higher frame counts kill return on investment, and too many frames all start to look alike to consumers. There are times, however, when you may need to increase your frame count for either seasonal or potentially special event showings. Ennco provides everything from counter showcasing to floor model displays that can be either permanent or used as needed.
Windows are hardly “EVER” your friend for showing eyewear. The patients not only view the eyewear, but also the cars and any movements outside the space. Windows can, however create great marketing opportunities for after-hour viewers if your space has either walk by or drive by traffic. Ennco Display provides displays that can enhance your windows day or night. The choice is whether you wish to show product (like on our floating systems) or graphics that face the street (like with our Grandstand). Either way we have numerous options to enhance your space as it exists now and improve your own branding.
The most involved method of enhancing your space is to have Ennco do a full review of your existing space. It is quite possible that your office may only need one of the enhancements described above. If it becomes apparent during that review that more is needed, Ennco Display offers multiple levels of design assistance. Your office might be best enhanced by completely new displays or a complete remodel. Some office enhancements require a more efficient use of space between the professional and retail spaces due to changes in the practice. Either way, we provide professional services and advice based on over 40 years servicing the optical industry.
There is a very basic rule of human nature that as retailers and merchandisers we need to constantly be on guard for “If you see something and walk by it 6 times, you stop seeing it”. Take a moment, take a deep breath and then walk into your office and take complete notice of every detail. You may be amazed at what you will see that you have seen hundreds of times before and never paid attention to. Each view you notice becomes what your client sees the very first time to make the impression on them.
